The Best Data Visualization Tools for Performance Marketing
From identifying key performance trends in complex data sets to showcasing the success of multichannel campaigns, these powerful tools turn analytics into a digestible and engaging format. With a range of free and paid options, finding the right data visualization tool depends on your agency’s workflows, client volume, and data requirements. This curated list highlights 11 top options, from Tableau’s advanced data handling to Power BI’s Microsoft ecosystem integration.
A popular choice among creative professionals, Infogram is a web-based data visualization tool that allows users to create infographics and other visual representations of their data using a drag-and-drop editor. It also includes features like an extensive library of icons, GIFs and photos that can be used in your visualisations as well as a simple template editor. Users can customize the colours and styles of their visualisations and incorporate corporate logos, while also adjusting the display choices available. It is also possible to export the final visualisation as an image file or GIF, embed them into websites or documents, and share them on social media. Infogram is available for both free and enterprise-level pricing.
An open-source data visualization tool, Grafana provides users with a range of customization options to tailor dashboards to specific operational needs. It features a powerful query editor and the ability to set up alerts and notifications, as daily active users well as a variety of plugins that enhance functionality and extend the capabilities of the platform. It is a great option for those looking for a flexible and budget-friendly data visualization solution.